![]() ![]() After modest success with their first partner, Jim Beam, Crowley moved to Seagram as their distributor. But distribution wasn't as easy.ĭeJoria didn't have the time to focus on Patrón, so Crowley had to do most of the distribution. With the help of this family-run distillery, the first batch of Tequila hit the market in the same year. In collaboration with freelance distilling consultant Francisco Alcaraz, they created their first batches in the historic Siete Leguas distillery. Because, back at the time, it was almost impossible to get high-quality Tequila in the States. DeJoria, a self-made billionaire and founder of Paul Mitchell hair brand, and Crowley saw a gap in the American Tequila market. It all began in 1989 when John Paul DeJoria and Martin Crowley decided to create their own Tequila. So let's see how it began and how the brand grew into what it is today. However, the beginnings of Patrón weren't all that boss-like. And as a boss, you want to control the market and not just be part of it. When looking at the brand's name, one can already guess what their creators were after. Let's have a closer look at the brand, their different types of Tequila, and the other products sold by the brand. ![]() This exclusive place is located in the Atotonilco el Alto in the highlands of Jalisco. And if you want to visit them and see their production, you can do so in their Hacienda Patrón. Like all Tequilas, Patrón is made from the heart (piña) of the Blue Weber Agave. ![]() The iconic hand-blown bottles are just as popular. But the brand is not only famous for the Tequila alone. Many of them are rare, long-aged, limited edition Tequilas. Currently, their product portfolio counts more than 35 different products. Patrón Tequila is one of the finest Ultra-Premium Tequila brands on the market. ![]()
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